Richmond Kickers' new jersey lets fans pick a possum
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The four possum patch designs you can choose from. Photos: Courtesy of Jessica Hendricks
Richmond's unofficial mascot — the Virginia opossum — now has a spot on a Kickers jersey.
Why it matters: Fans can buy one and choose from four (!) different illustrated possums.
Driving the news: The Richmond Kickers unveiled the merch, called the RVA Wildlife Kit, last week.
- The designs — which include possums that are dangling and a mom of three — are from Alex Kocher from Easy Friday Co., the Richmond agency behind the Kicker's rebrand last year.
- The jerseys also feature pink side seams inspired by the marsupial's tail and nose.
By the numbers: The jersey costs $98 and comes with one possum patch.
- Want all four? Additional patches cost $10 each, bringing the total to about $128.
Context: If you're skeptical about Richmonders paying extra for opossum merch, just remember this is a city where possum pics regularly rack hundreds of likes with comments obsessing over their cuteness.
- There was even a local social media trend years ago where people posted possum sightings and jokingly asked: "Is this normal?"
Sabrina's thought bubble: My favorite was when somebody said they spotted one in Oregon Hill — and the pic was of the restaurant, L'Opossum.