Why it matters: Sky-high home prices, elevated mortgage rates and a shortage of houses for sale pushed homeownership out of reach for many after the pandemic.
Between the lines: Redfin researchers noted that some wealthier renters are opting for a more flexible lifestyle and not investing their money in real estate.
Plus, in the Richmond area, nearly half of Zillow rental listings are offering some concessions like a free month's rent or utility discounts to make renting more enticing.
Data: Zillow; Chart: Axios Visuals
By the numbers: Redfin defined wealthy renters as those with a household income in the top 20% of local incomes — about $160,700 in the Richmond area in 2023.
That's up barely 0.5 percentage points from 2019.
Meanwhile, in that timeframe, the median rent went up 31%.