Live Nation's $30 summer concert deal includes Richmond shows
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Illustration: Maura Losch/Axios
Live Nation's new summer concert promotion is coming, and the live music behemoth will offer $30 tickets to roughly 1,000 concerts nationwide.
Why it matters: The "$30 Ticket to Summer" launches Wednesday and includes more than a dozen shows at Richmond's (and Live Nation's) new Allianz Amphitheater at Riverfront.
Zoom in: Boyz II Men, Brad Paisley, Jason Isbell, The Head and The Heart, Leon Bridges and Weird Al Yankovic are among the Allianz shows included in the $30 ticket special, per Live Nation.
- In some cases, like the Counting Crows' July show, tickets end up being about $10 cheaper with the deal.
- In others, like Steve Martin and Martin Short in September, $30 is basically half-off the cheapest tickets currently available.
Zoom out: If none of the Richmond shows spark your interest, the Ticket to Summer promo is also running for select shows at Live Nation's other venues in the state, which are:
- Atlantic Union Bank Pavilion in Portsmouth.
- Veterans United Home Loans Amphitheater and The Dome in Virginia Beach.
- Jiffy Lube Live in Northern Virginia.
Highlights from those lineups on special include Kesha and comedian Kevin James in Virginia Beach, Cyndi Lauper in NoVa, and The Temptations & The Four Tops in Portsmouth.
Worth noting: T-Mobile customers and Rakuten members can get early access to the sale starting Tuesday at 10am. Click here for details.
Flashback: Last summer, Live Nation celebrated 10 years of "Concert Week" with $25 tickets, but those deals only lasted one week.
- This new promotion will add more tickets throughout the summer, giving fans more flexibility.
Between the lines: Tickets purchased through the offer include all the fees in the $30 cost, according to Live Nation. Any taxes, which differ among venues, will be added at checkout.
The bottom line: If you're a little flexible, enjoying the concert season this summer doesn't have to cost you hundreds.

