Bingo Beer Co. just launched a line of THC-infused cocktails
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High Score is now available in Richmond. Image: Courtesy of Ryan Wheeler with Sweet Talk Strategy
Bingo Beer Co. just launched a line of THC-infused cocktails: High Score Beverage Co.
Why it matters: These Richmond-made canned cocktails contain just enough THC to give drinkers a light buzz, but without any booze, so no hangover.
The big picture: The folks at Bingo spent the better part of the past year working to create a nonalcoholic drink option to meet the growing demand, co-owner Jay Bayer tells Axios.
- They initially considered NA beer, but when they couldn't get the taste right, they started exploring the growing world of hemp-derived and THC-infused alternatives.
- The brewery wanted to create something that would give nondrinkers or the "California sober" a fun and delicious alternative to booze to enjoy on a night out.
- The branding is meant to evoke nostalgia and '90s mall rat vibes, just like the arcade portion of Bingo, he says.
Zoom in: High Score Beverage Co. launched earlier this month with the first of its two planned product lines: Level Up, a THC-infused cocktail that "just feels nice and mellow," Bayer says.
- The cocktails are made in partnership with Virginia grower and producer Pure Shenandoah and boast a relatively low dosage of cannabinoids, with 2 milligrams of THC, plus 5 milligrams each of CBD and CBG.
- Level Up is available in two flavors for now: Grapefruit paloma and Ginger Mule, each just 40 calories.
- And both meet all the state's legal requirements for hemp-derived products, including having 25 times as much CBD as THC and publicly posting each batch's lab results.
Where to buy: For now, Level Up is available at just a handful of local stores or bars, including Bingo, The Camel and Point Five in Carytown, but keep an eye out for a where to find section on their website.
- They retail for around $16.99 for a four-pack.
What's next: Reset, their infused wellness line, should launch soon.
- In the meantime, Bingo is hosting a tasting event at the brewery on Friday from 4:20-6:20pm, if you want a free sample — and you're 21 or older.
- Or grab a can for $9.