Richmond-based Keya's Snacks chips are selling out online, but locals can grab them all over town

State of play: Wingfield, who was born in Mumbai and moved to Richmond as an adult, originally launched her snacks in 2021 as Bombay Chips.

• The chips, and the process of creating them, was how she channeled her grief after she lost her infant son, Daksh, who died when he was just 55 days old.
• His name appears on every bag of Keya's chips as her way of keeping his memory alive.

Keya's Snacks come in two flavors: Bombay Spice, made with 29 spices, including her "OG masala blend" and Black Salt, which she describes as "a cultural cousin of sea salt and vinegar."

Zoom in: Wingfield relaunched the chips in January with perfected recipes, colorful branding and an online store.

• The relaunch was when folks really started to take notice.
• A review of the vegan and gluten-free chips hit the national food site The Kitchn last week and a flood of orders crashed her website, Wingfield tells Axios.
• "Our internet commerce team (a 19-year-old named Sanjay) is threatening to quit," Wingfield jokingly posted to Insta last week.