Democrats are outspending Republicans in Richmond
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Democrats are outspending Republicans on political ads in Richmond by about three-to-one since Aug. 1, according to data from analytics platform AdImpact.
Why it matters: Richmond and Virginia are considered pretty solidly blue and unlikely to flip in 2024.
By the numbers: As of Sept. 20, Democrats have spent $301,814 on ads booked for Aug. 1 through Nov. 5 in Richmond, compared to $98,503 for Republicans.
- That includes spending by campaigns (from the presidential candidates down to lower-ballot hopefuls) and outside groups.
- Campaigns alone, Democrats have spent $289,197, compared to $30,774 by Republicans.
Zoom in: Both parties are spending the most on ads running in Philadelphia, Detroit and Phoenix, among the metro areas tracked by AdImpact.
What's next: With about a month and a half until Election Day, there's no end in sight for campaign ads.
Fun fact: Four of the top 10 overall donors statewide for the 2024-25 election cycle are from the Richmond area, per VPAP.
- That includes Dominion Energy (which takes the No. 1 spot), Altria, Va Operators for Skill, and Genworth Financial CEO Thomas McInerney.
- All have donated to both Democrats and Republicans, but Dominion and McInerney — who donated to Richmond mayoral candidate Harrison Roday — lean slightly toward Democratic candidates.
Go deeper: What's on the ballot in Richmond