Southerners spend the least on streaming services
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Southerners are spending about $573 per year on streaming services.
Why it matters: That's less than any other region in the U.S., according to The Harris Poll on behalf of Tubi, a free ad-supported streaming service.
The big picture: Virginians (and residents in the 15 other states across the South) are saving $111 annually compared to people in the Northeast, who spend the most at nearly $685 per year, or $57 a month.
Yes, but: The Northeast might be at the top of the list because of higher household incomes, Morgan Rentko, research manager for The Harris Poll, told Axios.
- That potentially means more streaming subscriptions.
- 50% of Northeast respondents had a household income of $100,000 or more compared to 42% in the South.
State of play: Mounting subscription prices have also caused rifts between streaming services and the younger customers they convinced would save money by ditching cable.
- Every major streaming service has gotten more expensive in recent years, with Amazon Prime Video being among the latest to hike its prices.
- And more than half of Gen Z and millennials believe they are overspending on streaming services each month, per The Harris Poll.
Fun fact: Four of the top five TV shows Richmonders looked up last year, according to Google Trends, can only be seen on streaming services.
- "The Last of Us": Max.
- "The Golden Bachelor": Live on ABC, streamed on Hulu.
- "The Night Agent": Netflix.
- "Daisy Jones & the Six": Prime Video.
- "The Fall of the House of Usher": Netflix.
Go deeper: How to save money on streaming services based on the TV shows you watch.