May 6, 2024 - News

Richmond barber's TikToks have people traveling hours for haircuts

Illustrated collage of TikTok’s logo and a hand holding a phone.

Illustration: Shoshana Gordon/Axios

People have viewed a Richmond barber's haircut transformations more than 85 million times on TikTok in the last month.

The big picture: Thai Nguyen's daily videos are so popular that clients are traveling from across Virginia and North Carolina to see him.

  • His platform has 490,000 followers on TikTok and 146,000 on Instagram.
  • One of his cuts — a French crop — has nearly 16 million views on Instagram and 38 million on TikTok.
  • Another TikTok from March featuring a textured fringe cut has over 22 million views.

The intrigue: Besides the joy seen on clients, and the editing style that incorporates memes and R&B music, the comments about the customer's post-cut glow up are the best part. Here are some of our favorites.

  • "Bro went from double texting to sorry I fell asleep."
  • "Dude went from 'I got time whenever' to 'I'll check my schedule.'"
  • "That's a Princess Diaries moment."
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