Apr 2, 2024 - Culture

Some Richmonders love sharing love

Illustration of three single red roses, each with a red ribbon tied in a bow.

Illustration: Aïda Amer/Axios

When it comes to love, Richmonders are considering options other than monogamy.

Why it matters: Media coverage, a buzzy new memoir and shows like "Couple to Throuple" are bringing polyamory into mainstream conversations, Axios' Carly Mallenbaum and Mimi Montgomery report.

Zoom in: Data is limited on the prevalence of polyamory, but there seems to be an uptick in openness to it.

  • In Richmond, 32% of OkCupid daters over the past two years said they would consider an open relationship, according to data shared with Axios.
  • Sex-positive dating app Feeld has seen a 150% increase over the last three years in the number of Richmond users including the terms "ethically non-monogamous" and "polyamorous" in their profiles, according to the company.

Zoom out: More daters are open to polyamory, surveys suggest. One major factor that led to this moment: the pandemic.

  • Interest in non-monogamy grew during the pandemic lockdown, when people had more time to consider their sexual identities and what their relationship goals are, says Ana Kirova, CEO of Feeld.
avatar

Get more local stories in your inbox with Axios Richmond.

🌱

Support local journalism by becoming a member.

Learn more

More Richmond stories

No stories could be found

Richmondpostcard

Get a free daily digest of the most important news in your backyard with Axios Richmond.

🌱

Support local journalism by becoming a member.

Learn more