Duke's Mayo tattoo pop-up is back

• And the event is only happening in Richmond at Yellow Bird Tattoo in the Fan.

What's happening: The pop-up takes place in November with a generational twist this year: Duke's wants to hear your family stories of the mayo's place in your recipes and at your table.

Why it matters: With its tangy taste, Southern roots and local HQ, Duke's has long been Richmond's mayo of choice.

How it works: Share your family's generational Duke's story by Oct. 12. The winning storyteller will get two free, custom-designed Duke's tattoos – one for you and one for your friend/relative/grandma (please make it your grandma).

Worth noting: Last year's event sold out in under an hour with 70 lucky winners chosen — and 1,000 people left on the waiting list, per Duke's.

Editor's note: This story has been updated to reflect that organizers expanded the pop-up event to take place all of November, not only on Nov. 13.