Kickers break attendance record

Why it matters: That's 2,000 more fans per game than any other team in the league, USL League One.

Context: City Stadium's capacity in its current configuration is 6,000 fans.

Zoom in: The team attributed the bump to high visibility at community events, which included more than 190 bookings at gatherings like farmers markets, per the TD.

• They also cited a close relationship with other sports brands in town, like VCU and the Flying Squirrels.

What they're saying: “I don’t think you see this in other communities, how all the different sports entities get along so well,” the team's chief operating officer, Camp Peery, told the Times-Dispatch.