Crabtree Valley Mall adding new entertainment venue

Interactive gaming venue Level99 has signed a lease for 40,000 square feet at Crabtree Valley Mall, taking over the former men's Belk store.

Why it matters: Crabtree's new owners identified a need for more experiential tenants, not just retailers, after buying the mall last year.

Between the lines: Level99 has an existing location at another mall owned by Macerich, the company that paid $290 million for Crabtree.

Zoom in: Level99 is expanding across the country and expects to open in Raleigh next year.

• The company offers social gaming for adults, including 50 different group challenges like scavenger hunts, puzzles and axe dodging.
• The venue will also sell food and drinks.