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Mar 21, 2024 - News

N.C. Courage brings on new investors as interest in women's sports grows

WASHINGTON, DC - OCTOBER 15: Kerolin #9 of the North Carolina Courage dribbles during a game between the North Carolina Courage and Washington Spirit at Audi Field on October 15, 2023 in Washington, DC. (Photo by Brad Smith/ISI Photos/Getty Images).

Kerolin, No. 9 of the North Carolina Courage, dribbles during a game against Washington Spirit. Photo: Brad Smith/ISI Photos/Getty Images.

Interest in the National Women's Soccer League continues to grow, with millions of dollars flowing into the league and ticket prices soaring.

The latest: The league is nearing a new television deal amid growing interest in women's sports.

  • San Diego's team recently sold for a reported $113 million and Seattle's team recently sold for $58 million, Axios' Dan Primack reported. A third team, Angel City FC, is looking for a valuation of $180 million.

Zoom in: Investor interest in North Carolina Courage, NWSL's Cary-based team, has also grown.

  • In January, owner Steve Malik, a local tech entrepreneur, raised $15 million for the Courage from investors, the Triangle Business Journal reported.
  • Backers included: WRAL and Durham Bulls' owner Capitol Broadcasting, tennis star Naomi Osaka and Raleigh developer John Kane.

By the numbers: The average price a NWSL ticket sells for is up 49% compared to last season, according to new data from Vivid Seats.

  • In 2023, tickets sold for an average of $51; this year, they're selling for $76.
  • Average N.C. Courage ticket prices are up 27% from last year to $61.

What's next: The Courage's next home game is March 30 against NJ/NY Gotham at WakeMed Soccer Park in Cary.


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