Oct 4, 2022 - News

House of Swank is leaving downtown Raleigh

Three people stand around looking at a screen printing machine.

John Pugh, right, the co-owner of House of Swank. Photo coutesy of Chris Richman/Visit Raleigh

House of Swank, the downtown retailer known for its humorous t-shirts and merch, is closing its store due to declining foot traffic in the area, owner John Pugh told Axios.

Driving the news: House of Swank, founded in 2011, is moving all of its operations from 119 E. Hargett St. to the Loading Dock Raleigh coworking space on Beryl Road.

  • Pugh said the company will shift attention to its online store and local pop-ups.

What they're saying: At "the retail spot downtown, the foot traffic just isn't there," Pugh said, noting the company's lease was ending in the spring.

Zoom out: Downtown as a whole has seen an uneven recovery from the pandemic. Some districts, like Glenwood South, are booming. Others, like the Fayetteville Street district, home to House of Swank and many of downtown's offices, are still below normal.

  • The city, for its part, is trying different tactics to boost its downtown core, including the creation of a social district and plans to use federal money on improvements.

What's next: House of Swank will make the move by Oct. 31.


Get more local stories in your inbox with Axios Raleigh.


Support local journalism by becoming a member.

Learn more

More Raleigh stories

No stories could be found


Get a free daily digest of the most important news in your backyard with Axios Raleigh.


Support local journalism by becoming a member.

Learn more