Many of the Valley's frequent Waymo riders will soon be asked to pony up for an elite experience.
Why it matters: Waymo is expanding rapidly nationwide while also aiming to maintain a high-level rider experience in OG markets like ours, the company said in a blog post.
🚘 Driving the news: Waymo Premier, which is debuting soon in Phoenix, San Francisco and Los Angeles, will cost $29.99 per month and include benefits like:
Priority pickups
10% Waymo cashback on all rides
Five free cancellations each month
How it works: The Premier program will only be available by invitation at first, so riders should check their app to see if they qualify.
