Activate gaming centers to open first Arizona location

• Its first Arizona location is set to open June 17 at 4848 E. Cactus Rd., near PV, the redevelopment of the former Paradise Valley Mall.

Zoom in: The more than 12,000-square-foot gaming center will have 13 high-tech rooms that feature interactive digital games and physical activities.

• Gaming rooms include Mega Laser, Strike and Control and Mega Grid, which has become a TikTok phenomenon.
• Groups of two to five players compete, using electronic wristbands to track scores and progress across each room.

What they're saying: "We're excited to introduce a completely new kind of entertainment to Arizona — one that fuses cutting-edge technology with physical gameplay to create an immersive experience unlike anything else in the state," Activate co-founder and CEO Adam Schmidt said in a press release.

Zoom out: Activate has expanded rapidly to over 40 locations in the U.S., Canada, the United Kingdom and Dubai since launching in 2017.

• According to the company's website, Activate has about 20 new locations planned for the U.S., with others coming in Mexico and eight European countries.