This comedy show is creating stars — and coming to a secret location in Phoenix this weekend

How it works: Founded in 2017, the company creates pop-up comedy shows in unique, nontraditional locations like candy stores, rock-climbing gyms and a luxury suite at a baseball stadium.

• When you buy a ticket, the only information provided is the date, time and a general neighborhood.
• The specific location of the performance is revealed a few hours before showtime.

Zoom out: In 2022, Don't Tell began posting clips on Instagram and TikTok (where most people watch stand-up today) and producing short-form comedy specials on its YouTube channel, which has over 1.6 million subscribers.

Zoom in: There are shows in Old Town Scottsdale and downtown Phoenix this weekend, and the production will return to downtown Sept. 27 and east Glendale Oct. 11. Tickets are $30.