Mar 5, 2024 - News

The Royale is a new community space in the heart of the Melrose District

A building with the word Royale on the front with each letter in a blue and yellow diamond.

Photo: Jeremy Duda/Axios

There's a new community space in the Melrose District where you can spend your whole day: grab some coffee in the morning, get your hair done, get a drink and a bite after work and more.

State of play: After two years of renovation and construction, owners Mark Howard and Rocco Menaguale in late January opened The Royale, a "commercial collective" on Glenrosa Avenue just off Seventh Avenue.

  • Cult Hair Salon and Spa; Lix Uptown Ice Cream; Rocco Designs, an architectural and interior design company; Scotty Kirby Photo and Design; Stem Swag, a florist; Window Coffee Bar; and Yumbar have all opened up shop.
  • Your Health and Wellness, a med spa, is expected to open by the end of March.
  • There's also a large outdoor common area where customers can — at least until summer — hang out in the sun.
A bar with brightly colored artwork depicting leaves and prickly pear cactus above it.
The interior of Yumbar. Photo: Jeremy Duda/Axios

Zoom in: Howard told Axios that the vision for The Royale was for the businesses to be "synergistic" and complement each other.

  • They plan to host events, such as family-friendly movie nights.

Between the lines: The Royale is a former auto body shop, and Howard and Menaguale preserved much of the original structure in the new complex.

  • Howard described the retro aesthetics as "'60s Vegas Strip meets kind of Palm Springs-Miami-South Beach kind of feel."
  • The interior of Yumbar features brightly colored, prickly pear cactus-themed wraparound art, while the bar's open-air Flamingo Room features — you guessed it — a flamingo mural. Both were designed by Menaguale.
  • "This Melrose mile is a very special mile," Howard said. "There's a lot of historical pieces to it, and there's a lot of new things as part of it."
An outdoor bar with a mural depicting two flamingoes drinking from cocktail glasses.
Yumbar's Flamingo Room at The Royale. Photo: Jeremy Duda/Axios

What he's saying: "What I hope people get from this is they get a sense of belonging, a sense of safe space, a sense of community," Howard said.

  • Customers "like having this bright space, this enjoyable space," he said, one that retained its community significance as part of an adaptive reuse project.
  • He noted that the businesses are all independent and locally owned.

What's next: Howard said they're working to get the word out about The Royale now.


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