What to expect at the Phoenix Convention Center's Super Bowl Experience
Children at the Super Bowl Experience at the Phoenix Convention Center. Photo: Jessica Boehm/Axios
The Super Bowl Experience at the Phoenix Convention Center, the NFL's "football theme park," kicked off over the weekend.
- It will be back Thursday-Saturday.
State of play: We stopped by Saturday morning to get you a sneak peek:
5 cool things:
- Vince Lombardi Trophy: Take a photo with the iconic Super Bowl trophy.
- NFL draft set: Grab a jersey from your favorite team and be announced as the "No. 1 pick" on the mock NFL draft stage.
- Interactive games: Test your athletic skills with drills, field goal kicks and more. Courses cater to both kids and adults.
- Savage X Fenty Super Bowl Collection: The NFL shop has an impressive collection of Super Bowl merch, including a special collection from halftime performer Rihanna's beauty line.
- Pro Football Hall of Fame: Check out exhibits showcasing every era of NFL history.
Be smart: Keep your eyes peeled! There'll be current and former players signing autographs and greeting fans throughout the event.
- When we were there, we met Cardinals tight end Zach Ertz, who delivered the Vince Lombardi Trophy to the event.
- Ertz won the Super Bowl with the Philadelphia Eagles in 2018. He told us touching the trophy again made him hungry to win another one with the Cardinals. Here's hoping! 🤞
- Try to go Thursday to beat the crowds.
- Take public transportation or come prepared with a parking plan before you head downtown. We had to park six blocks away from the convention center, and it will certainly be busier as we get closer to the game.
1 big price: Tickets are $40 per person. Kids under age 12 get in for free.
- SBXtra passes, which allow fast-pass access to games and autograph opportunities, are an additional $60 for adults and children.
The bottom line: If you're a big football fan, or you have kiddos who are, the Super Bowl Experience is worth the investment.

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