Hubig's gets into the king cake game
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Hubig's started making king cakes for Mardi Gras 2025. Photo: Chelsea Brasted/Axios
The excitement that followed the announcement that Hubig's was getting into the king cake game was almost like Mardi Gras had started early this year.
Why it matters: The cakes have been tough to find, but I finally tried a slice.
Catch up quick: Hubig's tapped Maple Street patisserie co-founder Ziggy Cichowski to make the cakes, according to The Times-Picayune, and started shipping them to select stores at the start of the year.
- Once they were more widely available, they were still fairly tough to find because they were scooped up so quickly.
Yes, but: Mardi Gras miracles do happen.
- During the Super Bowl, the Louisiana Economic Development team held a press event at its Louisiana NOW Pavilion — and King Cake Snob brought the goods.
- In a display with a half-dozen or so cakes, the Hubig's apple king cake was among them.
- Victory!
Dig in: This is no oversize Hubig's hand pie.
- The cake was a blend of light brioche and Hubig's usual yummy apple filling, and I hope to get my hands on a full cake for my household next year.
💭 Thought bubble from Axios' Carlie Kollath Wells: In another fun Mardi Gras twist, I've had no problem finding Hubig's traditional at Dorignac's this week.
- I think it tastes like a king cake cousin to Manny Randazzo's version.