Oct 23, 2024 - Things to Do
Taylor Swift Eras Tour merch shop opens in New Orleans
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The Taylor Swift Eras Tour merch shop is officially open for business in New Orleans.
Why it matters: The tour is expected to bring more than 100,000 people to the city, and nobody's got time to be in any lines that long.
Zoom in: Soon after the merch shop inside Champions Square opened midmorning Wednesday, about two dozen lines stretched across festival tents. Each line ran about eight people deep.
- As "My Tears Ricochet" played over the speakers and a few people pressure-washed the top of the Caesars Superdome, I waited my turn to buy a few sweaters for myself and friends.
- The line moved (dare I say?) swiftly. It only took about 20 minutes to get to the front. In that time, I got to watch a young girl approach Reese Caldwell, 11, and gift her homemade friendship bracelets. They instantly struck up a conversation over when they'd see Swift's show.
- 🥹 It was so wholesome.
If you go: The Champions Square shop is open from 10am to 8pm for all visitors through Thursday.
- On Friday, Saturday and Sunday, visitors with tickets to that night's show can visit Champions Square starting at 2:30pm.
- On those days, the Smoothie King Center will host a public merch shop from 10am to 8pm.
- See maps for where and when to buy merch, and what they're selling.
Go deeper:
- Where Taylor Swift has eaten in New Orleans
- Guide to Taylor Swift's tour stop in New Orleans
- "Swiftonomics" still booming as Eras Tour continues
