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Forget Hershey's. Fill our Easter baskets with Elmer's Gold Brick Eggs and Heavenly Hash.
Why it matters: Elmer Chocolate started in New Orleans in 1855, making it the country's oldest family-owned chocolate company.
The big picture: Elmer's has been making the Heavenly Hash Egg for 101 years, Gambit says.
Zoom out: Nationally, Reese's Peanut Butter Eggs were the top-selling Easter candy in 2023, writes Axios' Kelly Tyko, based on Instacart and DoorDash data.
Go deeper for the top 5 bestselling candies in New Orleans
