Mar 29, 2024 - Business

New Orleans' most popular Easter candy, ranked

Photo shows a variety of Elmer's candy, including a pecan egg, a gold brick egg and heavenly hash eggs

The Easter Bunny brings Heavenly Hash Eggs to New Orleans children. Photo: Carlie Kollath Wells/Axios

Forget Hershey's. Fill my Easter basket with Elmer's Gold Brick Eggs and Heavenly Hash.

Why it matters: Elmer Chocolate started in New Orleans in 1855 and is the country's oldest family-owned chocolate company.

The big picture: Elmer's has been making the Heavenly Hash Egg for 101 years, Gambit says.

  • They moved operations to Ponchatoula in the 1960s.
  • Their sweets are front and center for Easter and Valentine's Day at stores throughout Louisiana.

What's inside: The Heavenly Hash Egg is filled with marshmallow fluff and roasted almonds and covered in either milk or dark chocolate.

  • A Gold Brick Egg is solid chocolate-covered egg filled with pecans and more chocolate.
  • A Pecan Egg is a egg-shaped nougat covered in pecans and caramel.

Zoom out: Nationally, Reese's Peanut Butter Eggs were the top-selling Easter candy in 2023, according to Instacart and DoorDash data.

  • Starburst jelly beans ranked fifth nationwide and yellow marshmallow Peeps chicks eighth — the only two non-chocolate candies in the top 10 sellers.
Top-selling Easter candies, 2023
Reproduced from Instacart; Note: "Top-selling" candies were ranked by total number of items sold in each state during the week ending Easter Sunday; Map: Axios Visuals

Zoom in: These were the top five candies in New Orleans based on the data.

  1. Reese's Peanut Butter Eggs.
  2. Hershey's Milk Chocolate.
  3. Reese's Peanut Butter Cups.
  4. Cadbury Easter Creme Egg.
  5. Peanut M&Ms.

State of play: Easter is the second most popular holiday for candy purchasing after Halloween, a Numerator survey of 5,132 consumers found.

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