Jan 9, 2024 - News

Economic impact of Mardi Gras continues growing

Chelsea Brasted

Two Mardi Gras revelers smile as they pose for the camera. They are in costume, wearing embellished corsets and wigs. — Mardi Gras creates significant tax revenue for the city of New Orleans. Photo: Barry Lewis/In Pictures via Getty Images

For every dollar the city of New Orleans invested in Mardi Gras last year, it saw $2.64 come back.

Why it matters: Mardi Gras is not only big fun, but it is a big economic driver, according to a new economic impact study from Tulane University researchers.

Worth noting: The study was commissioned by Mayor LaToya Cantrell's Mardi Gras Advisory Council and the city CVB, New Orleans & Company.

What the data says: The total direct impact of Mardi Gras 2023 on the city's economy is pegged at $891,202,780, according to the report, representing more than 300% of growth since 2009.

Mardi Gras is also expected to have had a $14.3 million impact on state tax revenue last year.

Go deeper: Read the full report.

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Economic impact of Mardi Gras continues growing

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