Louisiana gets float in 2024 Rose Parade
For the third year in a row, Louisiana will have a float in the Tournament of Roses Parade on New Year's Day
Driving the news: The Louisiana Office of Tourism released a rendering of the state's float and announced that it would also provide mid-parade entertainment.
- Officials haven't yet announced who will lead that performance .
By the numbers: State tourism officials say participation in the 2022 and 2023 Rose Parades generated $39.2 million in media advertising value and reached about 4 billion viewers.
Details: Louisiana's 2024 float theme focuses on music as "The Universal Language."
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