Dec 23, 2024 - News

Mapped: Indiana's favorite Christmas cookie

Most popular cookies — Google Trends released Christmas cookie data on the most searched cookies based on searches from Dec. 10-17. Illustration: Courtesy of Google

The most popular Christmas cookies of 2024 are a mix of classic and festive varieties, according to Google Trends data.

Why it matters: Baking or buying Christmas cookies is a longstanding holiday tradition for many families with some also leaving a plate for Santa.

79% of consumers are buying food for Christmas and 61% are baking or cooking for the holiday, according to a Numerator survey of nearly 5,400 people.

Driving the news: With Christmas a week away, Google released its annual map Wednesday of "uniquely searched" holiday cookies by state based on searches between Dec. 10-17.

Zoom in: Hoosiers, much like we do with our Easter candy, love the classics. Shortbread was Indiana's most-searched cookie.

Our Midwest neighbors were a bit more adventurous with Christmas Kitchen Sink, Peanut Butter Blossoms and Christmas Wreath cookies taking the top spot in Illinois, Ohio and Michigan.

Zoom out: "Italian Christmas Cookies were the dominant cookies for 7 states, a decrease from 13 last year," Jenny Lee, Google Trends lead data analyst, told Axios.

"Buche de Noel, Snowball, Christmas Crack, and Pistachio were among the new uniquely searched cookies in 2024," Lee said.

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Mapped: Indiana's favorite Christmas cookie

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