Taylor Swift Eras Tour merch shop opens
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The lines weren't too terrible Wednesday morning. Photo: Lindsey Erdody/Axios
The Taylor Swift Eras Tour merch shop is officially open for business in Indianapolis.
Why it matters: This is your chance to (potentially) avoid long lines at the concert or grab swag even if you don't have a concert ticket.
Driving the news: The shop opened at 10am Wednesday at the Indiana Convention Center, and by 10:15am, a handful of people were already walking out the door with swag bags in hand.
How it works: The merchandise is technically in Hall I, but after going through security, you'll enter into the combined J and K halls, which have rows upon rows taped on the floor to keep things orderly.
- Pro tip: The doors near Georgia Street are the closest entrance for these rooms.
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💠My thought bubble: The main line moved swiftly (pun intended) until we were split into dozens of smaller ones to reach the merch table. It took me about an hour overall on Wednesday morning — but most of my time waiting was in the line for the tables.
- Plan to be on your feet for a while — parking downtown was also a struggle.
If you go: 10am to 8pm Thursday, 12-8pm Friday and Saturday.
- Merch will also be available on every level of Lucas Oil during the concerts Friday, Saturday and Sunday.