Apr 25, 2024 - Food and Drink

Meet The Maker: Juliet Schmalz

Juliet Schmalz In Indianapolis.

Juliet Schmalz with a bottle of her latest creation. Photo: Justin L. Mack/Axios

Welcome to Meet the Maker, a series dedicated to shining a spotlight on local creators of all kinds.

Meet Juliet Schmalz, an Indianapolis anesthesiologist who left her career as a medical doctor to become one of the few women whiskey founders in the nation.

The inspo: Schmalz, who is Kentucky-trained in whiskey production, followed her passion for spirits and launched Fortune's Fool Whiskey in 2019.

  • The company name is a reference to a quote from "Romeo and Juliet," and the product lineup includes similar nods to the world of theater.
  • The company's first bottle, The Prelude, was released last fall. It's a 109-proof straight rye whiskey aged 32 months.

What she's making now: Fortune's Fool releases its second whiskey, The Overture, in a couple of weeks and gave Indianapolis a sneak preview last night at Parlor Public House.

  • The Overture is bottled at 109.4 proof. When tasting, look out for light spiciness with hints of berry followed by notes of dried orange, warm honey and oak.

What she's saying: "The Prelude was a massive success, and we've taken a similar approach to producing The Overture with the same mash bill and barrel aging," Schmalz said.

Check her out: On the Fortune's Fool website, Instagram or Facebook.

Do you know a maker we should meet? Tell us all about them at [email protected].


Get more local stories in your inbox with Axios Indianapolis.


Support local journalism by becoming a member.

Learn more

More Indianapolis stories

No stories could be found


Get a free daily digest of the most important news in your backyard with Axios Indianapolis.


Support local journalism by becoming a member.

Learn more