Mar 27, 2024 - News

🐰 1 Easter candy map to go

Top-selling Easter candies, 2023
Reproduced from Instacart; Note: "Top-selling" candies were ranked by total number of items sold in each state during the week ending Easter Sunday; Map: Axios Visuals

Easter baskets will be loaded with Reese's Peanut Butter Eggs and Cups if last year's candy trends hold up this Sunday.

The big picture: Consumers are expected to spend $3.1 billion on candy this year, down from $3.3 billion for the holiday in 2023, the National Retail Federation's annual holiday survey found.

Between the lines: Despite climbing cocoa prices, chocolate candies are expected to still reign as America's favorites similar to recent years, Axios' Kelly Tyko reports.

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