Jan 19, 2023 - Business

Live Cycle Delight fitness studio closing

The storefront of Live Cycle Delight shows its logo and description as well as a "for lease" sign.

LCD Hot at 1468 Van Dyke St. Photo: Annalise Frank/Axios

Live Cycle Delight, the West Village fitness studio that opened nearly six years ago and expanded to a second location, is shutting down.

Driving the news: Rent is too high for what small businesses get in Detroit, owner Amina Daniels tells Axios, and they're "strapped with loans" given out during the pandemic.

  • LCD, a winner of the Hatch entrepreneur contest, was also losing clients to big fitness companies like OrangeTheory and Peloton while dealing with higher costs.
  • The studio also dealt with leaks at its location in the Coe development on Van Dyke, Daniels says.

Context: "When you're a Black woman from a smaller market, it doesn't matter how good your ideas are ... People pat you on the back and say, 'Oh you're doing such a good job, keep going,' but nobody wants to invest in you to expand," she says.

  • "As the pandemic rolled on, it became harder and harder."

What's happening: The last day for Daniels' location in the Coe, LCD Hot, is Jan. 25. Clients can still book classes online through the end of the month.

  • After that, details on pop-up classes at the Agnes location will be posted over the next couple months on Instagram and the website until the business winds down.

What's next: Daniels is applying for business school. She is also looking to expand her youth mentorship and employment not-for-profit organization, LCD Cares (a partner of fiscal sponsor G1 Impact).

The big picture: Nora, a 10-year-old design store in Midtown, is also closing at the end of the month, according to the Free Press.

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