This creative bookshop is hiding in a Des Moines design studio

How it started: The shop is inside Now Now, a design studio that works with local businesses like Tasty Tacos, Eden and Art Terrarium.

• John, who collects vinyl records and books, wanted to create a more accessible way for people to meet them in the design studio. Lucy, who has a background in fashion and retail, always wanted a shop component to the business.
• "Opening the bookshop was a really great way for us to connect with the everyday creative community that we knew exists," John says. "We just needed a space to allow that spark to happen.

What you'll find: Lucy says she picked coffee table books that other creatives could find inspiration from, like "The Vignelli Canon" and "Work Better. Live Smarter. Be Happier."

What they're saying: Young artists and college students have come into the studio both to browse books and get opinions on their designs and projects.

• "I think people are really nervous to talk to designers — sometimes they feel like, 'What's it gonna cost me to ask you questions about a brand that I want to do or a website I want to create?' And having those doors open has really allowed people to comfortably come in and access us," Lucy says.

The big picture: The shop inside the 1201 Keo building is part of a growing retail and arts area, including Trendy Gardener and Northern Vessel inside the building and Mainframe Studios across the street.

If you go: 10am-2pm Fridays and Saturdays; 1201 Keosauqua Way, #104, Des Moines.