Jun 10, 2024 - News

Mornings with Chocolate Storybook owner Meg Shearer

Linh Ta

A photo of Meg Shearer. — 👀 *Look what you made me do:* Taylor Swift Day: Chocolate Storybook's Version is Thursday. Photo: Courtesy of Meg Shearer/Chocolate Storybook

When you're running a candy business, you can't be afraid to let your ideas get a little wild.

Driving the news: In 2001, entrepreneurs Meg and Steve Shearer took a "leap of faith" and purchased Chocolate Storybook — a popular West Des Moines lacking broad name recognition.

State of play: Since then, they've reached national distribution thanks to their creative ideas with sales at popular shops like Macy's, CVS, T.J. Maxx and Five Below.

Some of their most popular creations have also been the most creative like "Muddy Pigs" — a chocolate-covered bacon treat and "Trump Hair Cotton Candy" — a controversial butterscotch-flavored sweet.

Here's how Meg Shearer starts her day:

⏰ Wake up: 7am.

☕️ Breakfast: Don't expect anything sweet. She just drinks coffee.

📚 What she's reading: Work emails and anything that pops up, ranging from People magazine to royal family updates.

💡 Her piece of advice: "You can't be afraid to come up with ideas and throw it out there and see what happens."

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Mornings with Chocolate Storybook owner Meg Shearer

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