Jun 10, 2024 - News

Mornings with Chocolate Storybook owner Meg Shearer

A photo of Meg Shearer.

πŸ‘€ Look what you made me do: Taylor Swift Day: Chocolate Storybook's Version is Thursday. Photo: Courtesy of Meg Shearer/Chocolate Storybook

When you're running a candy business, you can't be afraid to let your ideas get a little wild.

Driving the news: In 2001, entrepreneurs Meg and Steve Shearer took a "leap of faith" and purchased Chocolate Storybook β€” a popular West Des Moines lacking broad name recognition.

State of play: Since then, they've reached national distribution thanks to their creative ideas with sales at popular shops like Macy's, CVS, T.J. Maxx and Five Below.

  • Some of their most popular creations have also been the most creative like "Muddy Pigs" β€” a chocolate-covered bacon treat and "Trump Hair Cotton Candy" β€” a controversial butterscotch-flavored sweet.

Here's how Meg Shearer starts her day:

⏰ Wake up: 7am.

β˜•οΈ Breakfast: Don't expect anything sweet. She just drinks coffee.

πŸ“š What she's reading: Work emails and anything that pops up, ranging from People magazine to royal family updates.

πŸ’‘ Her piece of advice: "You can't be afraid to come up with ideas and throw it out there and see what happens."


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