Cinnaholic expanding to Ankeny's Prairie Trail

• They also plan on opening a third Cinnaholic in the western suburbs by 2025.

State of play: The couple opened the all-vegan cinnamon roll shop in the East Village last spring.

• Since then, there's been growing demand from suburban customers, Erica tells Axios.

The intrigue: While the Shouldeens are vegan, as well as everything in the store, Erica estimates "99% of our customers aren't vegan."

What's next: The Ankeny store opens in the District 5 building that houses Scotch & Scissors this summer.