Deck out your cinnamon roll at this East Village shop

State of play: Cinnaholic is known for its entirely vegan menu, which appealed to the Shouldeens when they were looking for their next business venture.

• The rolls are completely customizable, including more than a dozen frosting flavors and tons of toppings like pie crust, peanut butter cups, fruit and brownie bites.
• The shop will also serve coffee and have indoor and outdoor seating in the 1,500-square-foot space.

What's next: Expect a mid-March launch day where you can get cinnamon rolls for $1.