Meet the Colorado company supplying FIFA's World Cup turf

• After growing for at least a year, the company's turf was sent to stadiums in Atlanta, Dallas and Houston via a refrigerated truck, the Denver Business Journal reports.

The intrigue: A major reason why FIFA chose the company was its process, which involves growing turf on plastic, which makes grass playable almost immediately after installation.

What they're saying: "It's a little bit of a bigger deal, because we can't fail," Wilkins told DBJ in February.

Between the lines: Despite using Colorado grass, Denver's own bid to host World Cup games failed.

What's next: The World Cup starts June 11 when co-host Mexico plays South Africa in Mexico City.