Apr 13, 2024 - Real Estate

What going viral online means for Denver-area real estate

multi-story wood house surrounded by forest

This is the first time the entire estate at 7558 S. Turkey Creek Road has been on the market since it was built in the 1970s. Photo: V1 Photography, courtesy of Matt Bachus

Most people scroll Zillow Gone Wild for entertainment, but social media buzz is one way for serious home shoppers to notice your listing, Denver-area agent Matt Bachus tells Axios.

Why it matters: "Screen appeal is the new curb appeal," Zillow senior economist Orphe Divounguy tells Axios.

Bachus' Morrison listing β€” a funky '70s estate designed by the architect who did John Denver's home β€” was featured on Zillow Gone Wild in December. The feature has almost 2 million likes on X and nearly 40,000 Instagram likes.

  • Instagram commenters had, uh, questions about the yellow carpeted bathtub, but roughly 80 acres for under $3 million isn't too shabby.
  • Media attention brought at least one serious potential buyer to the table, Bachus tells Axios.

The intrigue: Unique homes beget unique marketing opportunities. "I once had a house I was selling in Evergreen that had a stripper pole in the primary bedroom β€” it was featured on 'The Today Show,'" Bachus says.

Follow the money: "Zillow Gone Wild" creator Samir Mezrahi parlayed his popularity into a new HGTV show that cashes in on viewers' nosiness about other people's homes.

  • "When I'm bored on my phone, I like to look at houses everywhere. And I think other people do that, but there wasn't a space for people to talk about that," Mezrahi said at a South by Southwest panel.

Between the lines: Generating leads is top of mind for many agents. Home sales fizzled last year, and a big settlement could curtail the commissions real estate professionals get paid.

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