Rivian retail space opens in Denver
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Image: Courtesy of Rivian
A Rivian showroom opened in Denver on Friday.
Why it matters: This is the first showroom in Colorado for the electric vehicle manufacturer, and one of just a handful of retail spaces the company has opened across the U.S.
- Rivian is among the top 20 selling vehicle brands in the state, with registrations up 145% this year compared to last, new data from the Colorado Automobile Dealers Association shows.
The intrigue: The showroom — located in RiNo — is more than 4,500 square feet and operates less like a dealership but more like a design store.
- You can ask questions about EVs, reserve a vehicle, or test drive a R1S or R1T truck at the store, but the dealership vibe with salespeople and rows of desks are a thing of the past.
The big picture: EV ownership is rising in Colorado with about 17% of total vehicle purchases being electric this quarter, per the automobile association.
- Colorado ranks fifth in the nation for EV sales this year, according to the governor's office.
Yes, but: With roughly just 98,000 EVs on Colorado roadways, the state is nowhere near reaching Gov. Jared Polis' goal of having one million EVs registered by 2030.