Oct 19, 2022 - Business

Second-ever Amazon clothing store debuts at Easton

A row of outfits displayed on boards with a sign that says "Looks designed and inspired by top influencers"

Photo courtesy of Amazon

A tech-centric Amazon Style store opened at Easton Town Center yesterday, blending the convenience of online shopping with the dependability of an old-fashioned fitting room.

Why it matters: This is just the second Amazon brick-and-mortar clothing store in the country.

  • The first opened in Los Angeles in May.

How it works: Displays showcase only one of each clothing item with a QR code attached.

  • Shoppers can scan it with a smartphone to view color and size options, as well as stock a fitting room.
  • While employees move your selections into the room, a personalized algorithm will recommend more apparel.
  • Each fitting room is equipped with a touch screen to request additional items.

The intrigue: Amazon One palm recognition is a payment option.

The bottom line: No more trips to return Amazon orders that don't fit, and no more being limited by how many clothing items your arms can carry.

👀 Our thought bubble: This sounds … dangerous.

🛍️ If you go: 10am-9pm Monday-Saturday, noon-6pm Sunday. 3985 Gramercy St., in the former Forever 21 store near the AMC movie theater.


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