Your thoughts on "THE" Ohio State trademark

Yesterday we asked for your reactions to Ohio State's new trademark.

• "THE" consensus is … well, not positive.

"I am an alumnus of THE, Thee, Thy or whatever OSU and I am embarrassed by how people emphasize the article over the rest of the name of a great land-grant institution.

• "Shame on the administration for letting this get so far out of line in the name of the almighty dollar." — Chuck J.

"THE is the stupidest idea. Makes this city look like puerile bozos." — Don B.

"If I were the marketing folks in Athens, I would start calling the school 'An Ohio state university' (being careful with the capital letters)." — Mark H.

"Is this a prudent financial move, pretentious or just a PR stunt? All three, but mostly pretentious.

• Universities used to be a vital part of the community, now they're just Big Business." — Bob R.

"I think it's asinine … but the memes I have seen almost make the move worth it." — Nathan T.

"Pretentious, embarrassing, inaccurate." — David F.

"Pretentious." — Tom O.

"It's pretentious and just wants to guarantee OSU a revenue stream out of thin air." — Eddie H.