SeaWorld offers to buy Cedar Fair amusement parks
SeaWorld made quite a splash this week with an offer to buy Ohio-based theme park chain Cedar Fair, Axios' Dan Primack reports.
Why it matters: A sale might impact the state's two premier amusement parks: Kings Island near Cincinnati and Cedar Point in Sandusky, where the chain is headquartered.
- Bloomberg reports the bid is worth $3.4 billion, or 113 times the cost of the newest Kings Island roller coaster, Orion.
State of play: 2020 was a tough year for Cedar Fair, with the two Ohio parks closed for half the season due to a state health order.
- Eased restrictions and discounted season passes helped attendance figures rebound in 2021, leading the CEO to express confidence headed into this off-season.
The big picture: Kings Island underwent major changes when Paramount bought the park in the 1990s and rebranded its attractions after blockbuster movies and Nickelodeon characters.
- Then came another makeover when it changed hands to Cedar Fair in 2006.
The intrigue: What might the Ohio parks look like with SeaWorld ownership?
- A potential deal would mark SeaWorld's return to Ohio nearly two decades after the company sold its Cleveland area location.
More Columbus stories
No stories could be found
Get a free daily digest of the most important news in your backyard with Axios Columbus.