Scoop: NYC-based French Bakery Maman opens soon in Plaza Midwood

Catch up quick: Maman launched in Soho in 2014 and has since grown to more than 50 locations across the U.S. and Canada.

• The New York-based brand built a following around its French-inspired pastries, brunch dishes and espresso drinks.

The vibe: Atmosphere is a big part of Maman's appeal. The cafe is designed to feel warm and lived in.

• Expect hand-textured walls, locally sourced North Carolina antiques and custom concrete light fixtures inspired by the South of France.

What to expect: The 4,180-square-foot cafe seats nearly 130 people indoors and outdoors, including a covered patio and a private event space.

Dig in: Maman's menu includes sandwiches, salads, pastries and brunch on weekends.

Charlotte-exclusive pastries include:

• A peaches & cream danish with vanilla cream and honey-oat crumble.
• A mac & cheese croissant baked with scallions and parsley.

Sip on this: The cafe serves a full espresso and tea menu alongside seasonal drinks, including an almond croissant latte and Martha Stewart's cherry elderflower spritz.

If you go: The grand opening starts at 8am Wednesday with a ribbon-cutting.

• The first 100 guests will receive a free tote bag and a chocolate chip cookie with purchase. A charm bar will pop up later in the day.

Zoom out: Trendy national brands like Uchi, Sweetgreen and Van Leeuwen Ice Cream have opened at Commonwealth in recent months, signaling that major hospitality players increasingly see Charlotte — and Plaza Midwood in particular — as a key growth market.

What's next: Maman is planning two more Charlotte locations:

• Atherton Mill in South End at 2000 South Blvd will open soon.
• Eastover at 523 Fenton Place is expected to open later this year.

Stop by: Maman Plaza Midwood is at 1711 Commonwealth Ave.

• Open 7:30am-6pm Monday-Friday and 8am-6pm Saturday-Sunday.