Days after the Michelin Guide named its first-ever Charlotte star, local restaurants are already seeing what's known as "the Michelin effect" — a surge in reservations and attention, notably from out-of-towners.
Why it matters: Cities and states across the South made a big bet on Michelin, and will collectively pitch in $1.65 million a year in a three-year contract to bring the Michelin Guide to the region. Chefs in Charlotte tell Axios they're feeling a boost already.
