Local jewelry brand KIKI expands to South End

Driving the news: KIKI will open its second Charlotte storefront on April 11 at 1425 Winnifred St., in South End.

Context: Founder Kris Cox launched the brand during the pandemic and grew it through pop-ups and markets across the city.

• He opened the brand's permanent location at Camp North End last year.

What to expect: KIKI's products are all 18-karat gold, filled with a stainless steel base.

• The brand is primarily known for its gold hoop earrings but offers everything from rings and pendants to anklets. The store regularly hosts "KIKI Nation" events designed to bring people together.
• Its grand opening event will feature a DJ, bubbly and bites from local small businesses.

What's next: By the end of 2026, KIKI plans to open two additional stores — one in the Raleigh-Durham area in July and another in Greenville, South Carolina, opening Sept. 1.