Exclusive: Sloomoo expands into shuttered Hard Rock Cafe site

Driving the news: The new space will open on Nov. 14 with slime waterfalls, a "Squishy Hoops" game like basketball and an ASMR installation, says Sara Schiller, the company's co-founder and co-CEO.

• Sloomoo will continue to run its MiniMoo space at Faneuil Hall Marketplace as a retail-only store, while moving all of its activities to the new space at 22-24 Clinton St.

• The expansion breathes new life into the shuttered Hard Rock Cafe space, which closed in 2022 after 15 years in operation.

What they're saying: "What we've heard from people is that they wanted more," Schiller tells Axios. (The company boasted 65,000 visitors from the MiniMoo.)

• "They were happy and joyful that they could come and experience part of it, but that they really wanted a full experience."
• The institute's new site has been in the works since January, when the company signed the lease for the Clinton Street space.

Zoom in: This will be the company's eighth Sloomoo Institute when it opens, but some features are only available at the Boston location.

• They include the squishy hoops game, the "Boop a Poo" station that's akin to whack-a-mole and the "Slimey Mirrors" VR room where you become slime with a spaceship element.

If you go: Tickets start at $35.99.