No ticket? No entry to "Boston Stadium" lot during World Cup
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Gillette Stadium, which will be rebranded "Boston Stadium" during the World Cup. Photo: Steph Solis/Axios
FIFA's takeover of Gillette Stadium starts Thursday with the venue's rebranding as "Boston Stadium."
Why it matters: The first World Cup game in Foxborough kicks off in 30 days, which stands to bring tourism dollars and traffic jams to the region.
Driving the news: FIFA is still selling up to 5,000 parking spots for $175 but will add more if demand grows, said Jim Nolan, COO of Kraft Sports and Entertainment.
- Independent parking lot managers will sell spots along Route 1, but Nolan said he couldn't speak for them about how much they'll charge.
- The stadium's lots will open four hours before each match starts.
The latest: Nolan and other officials on Wednesday urged fans to avoid the stadium if they don't have a ticket.
- Parking spots and fan experiences, including tailgating, will be limited to stadium ticket holders.
What they're saying: "If you don't have a ticket, don't come to Gillette," Nolan said.
- Nolan said fans without tickets should go to Boston's Fan Fest or another community watch party.
Friction point: Several cities and towns are still awaiting final approval from FIFA for public viewing licenses to broadcast the matches live, the Boston Globe reported.
- Boston '26 president and CEO Mike Loynd said he's been asking FIFA for updates about the licenses even though the host committee isn't involved.
- "I was on the phone with FIFA yesterday, and they assured us that we were going to get that sorted in the next couple of days," Loynd told reporters.
- The committee plans to follow up with local watch party organizers.
If you go: The Boston-based Yankee Line will operate the Boston Stadium Express between Boston hotels and the stadium for $95 a person.
- Fans don't have to be hotel guests to wait at the hotel for pickup.
- The Commuter Rail has sold at least 31,000 round-trip tickets for its train on game days, per NBC Boston. A ticket costs $80.
- Rideshare companies will be allowed to pick up and drop off ticket holders in Lot 16.
🏟️ At the stadium, fans will be asked to show their tickets three times before they reach their seats, Nolan said.
- The fan experience zone opens three hours before kickoff and closes 30 minutes before, so everyone can get to their seats. It will reopen for two hours after the match.
- Visitors looking to take photos of the Tom Brady statue will be out of luck.
- Access to the statue, Patriots Pro Shop, Patriots Hall of Fame and Gillette Stadium Lighthouse will be closed from Thursday until mid-July.
- The pro shop will temporarily operate out of a spot in Patriot Place South Marketplace between the Trader Joe's and Bass Pro Shops.
Be smart: The stadium's typical clear-bag policy will be in effect.
- The stadium is fully cashless, but cash-to-card conversion stations will be available.
