Exclusive: Minogue's Trump-less, Healey-free intro ad

• The ad doesn't mention Gov. Maura Healey, President Trump or the cost-of-living concerns that are sure to dominate campaign debate.

Instead, it shows clips from news coverage of Minogue's win at the GOP convention, has him name-drop several large cities and towns and ends with a promise to "shake up the political establishment," with "a new kind of governor."

Zoom in: The 30-second spot titled "Momentum" is the first major paid media push from the GOP side going into the general election cycle.

• It's a mid-six-figure ad buy, according to his campaign, and will air in the Boston and Springfield markets.

Between the lines: It won't be the only ad featuring Minogue on the air.

• Massachusetts Democrats launched their own $100,000 digital campaign just days ago under the tagline "Too MAGA for Massachusetts."
• Dems are trying to tie Minogue to Trump's tariffs, ICE enforcement actions and abortion restrictions.

What's next: Minogue faces venture capitalist and former MBTA manager Brian Shortsleeve in the GOP primary Sept. 1