Stop & Shop will stop offering discounted food on Flashfood app

Driving the news: Stop & Shop will stop offering items on the Flashfood app after June 23, both companies confirmed.

• Stop & Shop cited low Flashfood sales volume and an interest in serving shoppers who don't order through the app.

What they're saying: "We want to make it easier for our customers to purchase discounted products nearing their Best Buy date," a Stop & Shop spokesperson said in a statement.

Zoom in: Stop & Shop says it will now offer the items that were marked down on the Flashfood app in their aisles with "manager's special" discounts.

• "This shift will make it more convenient for all our customers — especially those who aren't digitally engaged — to easily purchase discounted items, which will be marked with bright yellow stickers," Stop & Shop said.

The other side: "While we're incredibly disappointed in Stop & Shop's decision and valued their partnership, particularly during this time of high cost pressures on Americans, we are rapidly scaling our footprint in North America and remain committed to our mission to feed families," a Flashfood spokesperson said in a statement to Axios.

• "We see overwhelming consumer demand for affordable groceries, and want to ensure these customers that we are actively working to add new retailers."

What's next: Flashfood said it plans to expand across the East Coast in the future but declined to share more details.