Starbucks is making a big bet on reestablishing its cafes as community coffeehouses to reverse a decline in foot traffic and sales.
Zoom in: Starbucks tells Axios that over the past three weeks "the number of customers who choose ceramic mugs and glasses to sit and stay in cafes has on average increased by more than three times in the U.S."
The big picture: The company has been making a series of changes under its "Back to Starbucks" plan.
In early March, the company removed 13 longtime drinks to simplify its menu.
What's next: Starbucks has begun testing new designs in select locations across the country with more comfortable seating and spaces to sit, work and meet.
