New Boston-area vets get bougie

Zoom in: Small Door, a membership vet clinic with an app, opened its second location in Brookline in May 2023, per Patch.

• It's first Boston-area clinic opened in Newton.
• Bond Vet, which doesn't require a subscription or use an app, has a 24/7 helpline and earlier this year launched a messaging platform. It has 44 locations in the U.S., including in Boston.

Between the lines: 76% of millennials are pet parents, according to YPulse.

• They led the pandemic pet adoption boom, and now account for an estimated one in three pet owners.
• Many millennials — a number of whom are child-free — are also paying close attention to the health of their animals.

Zoom out: Pet telehealth startups have gotten significant investor attention.

What to expect: Emerging vet services often offer a space with friendly staff, curated animal art, neutral colors, comfortable couches, jars of treats, plants and free drinks.