May 9, 2024 - News

🍴Uber Eats and Instacart's unlikely alliance

a paper bag with a $1 bill attached

Illustration: Brendan Lynch/Axios

Uber Eats will be available on grocery delivery service Instacart in a head-turning deal that could pave the way for further collaboration between the erstwhile rivals.

Why it matters: The partnership comes amid heightened competition for food and grocery delivery, with giants like Amazon, Walmart, Target and DoorDash jockeying for market share.

Between the lines: Both companies, along with some of their top competitors, are already working together to finance a ballot question that would allow their drivers and delivery workers to continue to operate as independent contractors instead of employees.

How it works: Instacart is adding a "Restaurants" tab in the coming weeks — and it'll be serviced by Uber Eats drivers, who deliver food from hundreds of thousands of restaurants.

Find out if Uber and Instacart may merge

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